Case study · Landscape design-build & lighting · Fayetteville, GA

Walt's had the reviews. Now every inquiry gets a call.

Walt's Landscaping & Lighting designs and builds outdoor spaces south of Atlanta. WorkHorse put the whole business on one CRM, put appointment setters on every inquiry, and ran the ads. In 14 months, 319 prospects booked a consultation.

547

inquiries worked in one pipeline

GoHighLevel · Sep 2025 to Nov 2026

319

prospects booked a phone consultation (335 calls booked)

GoHighLevel · Sep 2025 to Nov 2026

on-site consultations scheduled (cancellations excluded)

GoHighLevel · Sep 2025 to Nov 2026

sold jobs that started as an inquiry through the system

GoHighLevel · Sep 2025 to Nov 2026

Client snapshot

Client: Walt's Landscaping & Lighting.
Owner: Eric.
Trade: Landscape design-build and lighting: 3D landscape design, landscape lighting, hardscape, drainage, planting and sod.
Location: Fayetteville, GA (south metro Atlanta), serving Fayette County, Peachtree City, Tyrone and intown Atlanta.
Typical job: $20K to $50K, plus a few $100K+ projects a year.
Started with WorkHorse: August 2025. Ads live September 2025, CRM moved over October 2025.

The challenge

Great reputation. Nobody free to answer the phone.

Walt's ran on reputation: more than 130 five-star Google reviews built over three-plus years, and most of the work came from word of mouth. He'd tried an agency before. It ran basic photo-and-form ads for six months and stopped there. Following up on the leads was Eric's problem, and those leads sat in a separate contractor CRM while Eric and his lead designer were out on job sites. Walt's also charges for its design consultation, and homeowners who heard the fee before they understood what they'd get, a site visit, measurements, drone shots and a full design, were saying no on the first call. Eric wanted steady design-build work and more of the $100K+ jobs. To get there, every inquiry had to be answered, screened and booked without Eric doing it from a job site.

What we built

One pipeline. Every inquiry worked.

1
Facebook and Instagram ads
Facebook and Instagram ads for design consultations, 3D design, landscape lighting and curb appeal, plus retargeting.
2
Landing pages that screen as they go
One question at a time: service area first, then project type, budget and timeline, then contact info with phone validation. Out-of-area leads get filtered out.
3
One CRM for everything
Moved off the old contractor CRM, imported past clients, and connected the website request form, so ad leads, website inquiries and calls all land in one place.
4
An 18-stage design-build pipeline
From new lead to build closed, with stages for no-shows, revisits and long-term nurture.
5
Appointment setters on every inquiry
WorkHorse setters call new leads, qualify budget and book the consultation.
6
A calendar prospects book themselves
Day or night, plus calendars for on-site visits, drainage consultations and design presentations.
7
Automated follow-up
A welcome text asking for inspiration photos, follow-up for leads who go quiet, and no-show and missed-call alerts so the setter can rebook.
8
Sales tools for the site visit
An on-site presentation in interactive and print versions.

Results