Case study · Restoration · In progress, 7 weeks in
18 years doing it right. Now Google's AI ranks him #1 in his home town.
South Florida Water & Mold Restoration had the license, the reviews and the reputation. Online, none of it was working for them. We rebuilt the website for Google and AI search and started taking over South Florida one town at a time. Seven weeks in, they're the top-rated company in Google's AI answer for their home town, and they haven't spent a dollar on ads.
top-rated company in Google's AI Overview for "mold remediation Dania Beach"
Live search, Nov 6, 2026
new city pages live: Davie, Fort Lauderdale, Hollywood, Pembroke Pines
spent on ads to get there
Client snapshot
- Client
- South Florida Water & Mold Restoration.
- Owner
- Pat Caiazza.
- Industry
- Water damage restoration, mold remediation and full rebuild.
- Location
- Fort Lauderdale / Dania Beach, FL, serving Broward, Miami-Dade and Palm Beach.
- In business
- 18+ years, holds Florida mold remediation license #142, one of the first the state issued.
- Started with WorkHorse
- September 2026.
- What we do
- Website rebuild, SEO and AI search visibility, local listings, reviews.
The challenge
Great at the work. Invisible online.
Pat has been doing mold and water work in South Florida for close to two decades. His Google rating is 4.9 stars, and he does the whole job, from remediation through the rebuild, instead of drying a house out and leaving. Online, none of that was showing up. The marketing had sat untouched for years after he bought out his old business partner. He'd already paid for five months of pay-per-click that brought in renters asking for free mold tests, not remediation jobs. And AI search didn't put him forward: in late October we asked ChatGPT 30 versions of 'who should I call for mold in Fort Lauderdale, Miami or Boca Raton?' His company came up in 0 of 30 answers.
What we built
Built for Google and AI search, one town at a time.
- 1
Took the website back
Got the domain and hosting handed over and rebuilt watermold911.com from scratch.
- 2
Rebuilt it around what makes him different
Licensed and insured, license #142, one company from the first call to the finished rebuild, call and estimate buttons up front, and a reviews page.
- 3
Fixed the foundation Google reads
Sitemap, redirects from old URLs, technical fixes.
- 4
Service pages that answer real questions
Questions people ask Google and ChatGPT: Are you licensed? Will insurance cover it? Who handles the rebuild?
- 5
City pages, four at a time
Davie, Fort Lauderdale, Hollywood and Pembroke Pines, each written about that town.
- 6
Cleaned up the listings
Corrected the old address on Yelp, Google Business Profile fix in progress.
- 7
Plugged the website into a CRM
So every estimate request lands in one place.
Results
Seven weeks in. Still early, already showing up.
top-rated company in Google's AI Overview for "mold remediation Dania Beach," directly under the paid ads
Live search, Nov 6, 2026
city pages live, the next four queued
ad spend, everything here is organic
On a call in early November we searched 'mold remediation Dania Beach' together. The top of the page was paid ads. Right under them, in Google's AI Overview, South Florida Water & Mold was listed as the top-rated mold company in Dania Beach at 4.9 stars. We didn't pay Google for that spot. They're not on top everywhere yet. Search 'mold remediation Davie FL' and they're not in the AI answer. That's exactly why the Davie page exists and why the next four towns are queued. Straight talk: SEO and AI search build over months, not weeks. We'll update this page at the 90-day mark.
The report
Straight from the account.
Pulled from the client's own CRM. Every chart shows its date range and source.
AI search baseline: was the company named?
AI visibility check, town questions for Fort Lauderdale, Miami and Boca Raton · Oct 30, 2026 · re-check at day 90
What changed: 4 city pages live (Davie, Fort Lauderdale, Hollywood, Pembroke Pines). #1 top-rated company in Google's AI Overview for 'mold remediation Dania Beach' on Nov 6, 2026.
The work
What we actually shipped.
City page: Fort Lauderdale
“[Quote from Pat, pending his sign-off]”
Pat Caiazza, Owner, South Florida Water & Mold Restoration
What's next
Where South Florida Water & Mold Restoration goes from here.
- 1City pages for Plantation, Coral Springs, Parkland and Boca Raton.
- 2A before-and-after stucco gallery.
- 3Re-run the 30-question ChatGPT test against the October baseline.
- 4A small, capped Facebook test using the remediation videos Pat already shoots.
Great at the work but nowhere online?
Same playbook, any trade. We'll show you where you show up on Google and in ChatGPT today, and what it takes to get to the top.
Numbers are from live Google and ChatGPT searches on November 6, 2026. The quote is pending the owner's sign-off.