Case study · Outdoor living design-build · Grovetown, GA
Jake was in a trench. His leads got a text in 9 seconds anyway.
Lawn Vets Outdoors built patios, outdoor kitchens and fire features around Augusta, Georgia. WorkHorse ran the ads, built the follow-up, and set the appointments. Over 34 months that put 551 consultations on the calendar, and Jake didn't have to chase any of them.
median time from form submit to first text
GoHighLevel · 243 leads · Sep 2025 to Sep 2026
phone consultations booked
GoHighLevel · Nov 2023 to Sep 2026
of those booked by the homeowner, straight from a text (401 of 551)
GoHighLevel · 401 of 551 · Nov 2023 to Sep 2026
in 31 closed projects recorded in the CRM
GoHighLevel · Nov 2023 to Sep 2026
Client snapshot
- Client
- Lawn Vets Outdoors, a veteran-owned company.
- Owner
- Jake.
- Trade
- Outdoor living design-build: paver patios, outdoor kitchens, fireplaces and fire pits, water features.
- Typical project
- $20K to $70K.
- Location
- Grovetown, GA (Augusta metro), serving Georgia and South Carolina.
- What WorkHorse ran
- Facebook and Instagram ads, landing pages, CRM, speed-to-lead texting, appointment setting, booking calendar, pipeline automation, reactivation campaigns.
- Worked together
- November 2023 to [end month].
The challenge
Every lead went straight to Jake's phone.
And Jake was usually in a trench, on a machine, or on a job site. So the lead sat there until evening, and by then the homeowner had often talked to two other contractors. Early on, one lead opted out of texts saying they'd already hired a competitor because the response took too long. The second problem: the ads worked, but nobody screened the leads. Jake was driving 40 minutes to consultations with people who had no idea what a paver patio costs.
What we built
Screened, texted and booked before Jake climbed out of the hole.
- 1
Ads and landing pages
Facebook and Instagram campaigns sending clicks to landing pages that asked about project type and budget before contact info.
- 2
First touch in seconds
Every lead got a personal text in the voice of Jake's team, plus an email, within seconds.
- 3
Screening before Jake's time
Budget and project type captured up front, and an appointment-setting desk called through the new leads. Jake only met people who were already screened.
- 4
A calendar leads book themselves
Homeowners picked their own 15-minute phone consultation from a link, with reminders at 24 hours, 2 hours, 10 minutes and 5 minutes.
- 5
Missed-call text-back
Any missed call got a text back within minutes.
- 6
A pipeline that moved itself
A 15-stage design-build pipeline from new lead to build closed, with an automation and a team alert at each stage.
- 7
Reactivation on demand
Old leads and past customers brought back with campaigns, including a storm-cleanup offer after Hurricane Helene and a fire pit offer.
Results
Half the leads came in after hours. Every one got an answer.
median time to first text.
243 leads, Sep 2025 to Sep 2026
of new leads texted automatically, 65% inside 60 seconds.
GoHighLevel · Sep 2025 to Sep 2026
of leads came in after hours, and 98% of those still got an instant reply.
GoHighLevel · Sep 2025 to Sep 2026
missed calls got a text back within 10 minutes.
GoHighLevel · Sep 2025 to Sep 2026
phone consultations booked, 401 (73%) by the homeowner.
GoHighLevel · Nov 2023 to Sep 2026
of consultations booked outside business hours.
GoHighLevel · Nov 2023 to Sep 2026
closed projects recorded in the CRM, $1.8M in contract value, 16 started as a Facebook or Instagram ad lead.
GoHighLevel · Nov 2023 to Sep 2026
from the Hurricane Helene storm-cleanup campaign (48 consultations).
GoHighLevel · Oct 2024
Half of Lawn Vets' leads came in after 6 p.m. or on weekends, exactly when a contractor can't pick up the phone. The system didn't care what time it was. The median lead got a text 9 seconds after hitting submit, before Jake had even seen the notification. Three out of four consultations were booked by the homeowner, from a text, with nobody from Lawn Vets on the phone. Over 34 months the account logged 43,005 messages across 855 new leads and 1,131 older contacts brought back for reactivation, and 31 projects worth $1.8M were recorded as closed in the CRM. Sixteen of those started as a lead from ads WorkHorse ran. When Hurricane Helene hit in October 2024, we had a storm-cleanup campaign live within days. It booked 48 consultations and closed 3 jobs in five weeks.
The report
Straight from the account.
Pulled from the client's own CRM. Every chart shows its date range and source.
New leads per quarter
GoHighLevel · new opportunities, Design & Build, Storm Cleanup and owner pipelines · Dec 2023 to Sep 2, 2026 · 855 new leads
Phone consultations booked per quarter
GoHighLevel · Phone Consultation calendar · Dec 2023 to Sep 2, 2026 · 551 booked, 73% by the homeowner
When leads come in: hour of day
GoHighLevel · all 855 new leads by hour created, Eastern · 55% arrived outside Mon to Fri 8 a.m. to 6 p.m.
The work
What we actually shipped.
“[Quote from Jake, pending his sign-off]”
Jake, Lawn Vets Outdoors
Your leads come in while you're on the job. Somebody should answer them.
We'll show you how fast your leads get a response today and what it would take to book them without you picking up the phone.
Numbers are from Lawn Vets Outdoors' GoHighLevel account, pulled September 2026. Closed projects are as recorded in the CRM, not audited revenue.